Our Story
MORE THAN COFFEE. IT’S A MOMENT.
At Velvet Pour Co., we believe a great cup of coffee is about more than what’s in the cup. It’s the quiet start to a morning, the conversation shared with someone you love, the afternoon reset, and those few moments when you can slow down and simply enjoy something good.
Founded by KaTina Cannon, Velvet Pour Co. was created with a simple vision: to make exceptional coffee part of life’s everyday moments. What began with a love for great coffee grew into a brand centered around quality, comfort, and creating a cup worth looking forward to.
From thoughtfully selected coffees and teas to distinctive flavors and carefully crafted blends, everything we offer is chosen with the Velvet Pour experience in mind.
We’re growing one customer, one cup, and one pour at a time and we’re grateful to have you along for the journey.
SMALL-BATCH COFFEE, CRAFTED WITH INTENT
Great coffee starts long before the first pour.
At Velvet Pour Co., we’re committed to offering coffees selected for their quality, character, and flavor. Our small-batch approach allows each coffee to receive the attention it deserves while preserving the qualities that make every blend distinctive.
Our goal is simple: rich, flavorful coffee crafted to make your everyday cup feel a little more special.
WHERE OUR BEANS COME FROM
Exceptional coffee begins at the source.
Our coffees feature beans sourced from respected coffee-growing regions around the world, each chosen for the distinctive characteristics its origin brings to the cup.
From rich, full-bodied profiles to smooth chocolate notes, bright finishes, and beautifully balanced flavors, origin plays an important role in creating the Velvet Pour experience.
We believe knowing where great coffee begins is part of appreciating where it ultimately ends in your cup.
OUR ROASTING PHILOSOPHY
Roasting isn’t simply a step in the process. It’s where the character of the coffee comes to life.
Our coffees are roasted in small batches with careful attention to flavor, balance, aroma, and consistency. Rather than treating every bean the same, each roast is developed to complement the qualities of the coffee and bring forward the experience it was meant to deliver.
The result is coffee with character smooth when it should be smooth, bold when it should be bold, and always crafted with the cup in mind.
WHAT MAKES OUR BLENDS SPECIAL
No two coffee moments are exactly alike, and we don’t believe every coffee should taste alike either.
Velvet Pour offers a thoughtfully curated collection ranging from familiar everyday favorites to distinctive flavored coffees and bold specialty selections. Whether you prefer something smooth and comforting, rich and full-bodied, or a flavor that gives your morning a little personality, there’s a Velvet Pour waiting for you.
We want exploring coffee to be part of the experience because sometimes your favorite cup is the one you haven’t discovered yet.
BEYOND THE COFFEE CUP
Velvet Pour is about more than coffee alone.
Our collection also includes teas and specialty selections created for the different ways you choose to slow down, recharge, connect, and enjoy your day.
Whether it’s your first pour of the morning, an afternoon break, or something warm at the end of a long day, we want Velvet Pour to become part of the moments you look forward to.
OUR PROMISE
As Velvet Pour Co. grows, the heart behind the brand remains simple: offer quality products, create an experience customers can feel good about returning to, and never lose sight of the people on the other side of every order.
Every purchase, every review, every referral, and every customer who comes back for another pour helps write the next chapter of our story.
Thank you for choosing Velvet Pour Co. and allowing us to be part of yours.
BREW IT. SIP IT. LOVE IT.
Velvet Pour Co.
Premium Coffee Roasters